Freshening Industries Pte Ltd

Founded in 1994, Freshening expands its wet towel products through business ventures in Singapore and beyond.

Freshening traces its relatively young beginnings to 1994, when it started out as a modest little shop lot in Eunos Singapore. The firm took off with a great start by pioneering the simple but novel concept of premium-grade individually packed wet paper towels. With a knowing finger on the pulse of increasingly sophisticated tastes and demanding needs of the average Asian consumer, Freshening successfully sparked the trend of accessible and convenient hygiene wipes.