Bounce Rate is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page).
"An average bounce rate is about 50%, meaning that about half of people who land on your website pages leave and don't come back."
According to an Inc.com article:
"As a rule of thumb, a 50 percent bounce rate is average. If you surpass 60 percent, you should be concerned. If you're in excess of 80 percent, you've got a major problem."
What is your website's bounce rate and what did you do to make improvements?
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Thank you for this insight!
I just started to use Google Analytics on my first webstie. There is so much to learn. Can you suggest some techniques to increase visitors on my website?
Jobert /Mar 23, 2014 permalink reply (0)Have a client with bounce rate at 85%, and now down to 60% after I made improvements...
I made some change by adding related links to every articles and the bounce rate improved to 60%. I'm very happy. I'm still working in finding more room for improvements to reach 50%.
ITProfessional /Mar 16, 2014 permalink reply (1)@ITProfessional: That is pretty good improvement. I think 60% is like the average. Do you mind sharing the type of improvements you've made?
BongGaling /Mar 22, 2014 permalink reply